Black Friday 2010

Black Friday 2010 San Diego

Strategically plan your Black Friday 2010 Shopping Day

The term “Black Friday” was coined in the 1960s to mark the kickoff to the Christmas shopping season. “Black” refers to stores moving from the “red” to the “black,” back when accounting records were kept by hand, and red ink indicated a loss, and black a profit. Ever since the start of the modern Macy’s Thanksgiving Day Parade in 1924, the Friday after Thanksgiving has been known as the unofficial start to a bustling holiday shopping season. 

For my fellow San Diego shoppers, I have put together a list of some of our hometown stores that will be open extra early, so you can strategically plan your Black Friday.

WalMart as always, will be open 24 hours through Thanksgiving, however they won’t begin selling their doorbusters until 5am on Black Friday.

Target will be open at 4am. 

Toys R Us will be open at 10:00pm on Thanksgiving Day.

Best Buy opens at 5am.

Fashion Valley Mall – some stores open at midnight including: Old Navy, Disney Store, Guess, Bath & Body Works, Victoria’s Secret.  Most of the stores in the rest of the mall open at 5am.  Nordstrom opens at 8am (and don’t forget to check out their always impressive Holiday Window at the front of the store)

North County Fair will also be open at 5am with certain stores opening even earlier.  University Towne Center will be open at 7am. 

Carlsbad Premium Outlets - certain stores open at midnight for their Midnight Madness Event.

Las Americas Premium Outlets – certain stores open at midnight

And believe it or not, Sears will be open ON Thanksgiving Day, but only from 7am-12pm. 

And from the website here are some predictions for this year’s shopping Season:

Black Friday 2010 Predictions

The 2010 Black Friday climate is not the greatest compared to most years. The economy is slowing down whereas last year at this time, the economy grew a bit.  This year is definitely tougher because of the unemployment rate at about 9.6%.  That coupled with foreclosure problems, a lack of credit, and an overall unease about the economic conditions have brought a lot of concern and frugality into the US household. US household average savings is now 7%, the highest in a very long time. These factors do not set up the greatest Black Friday for retailers. Specifically…

  • Spending on average will again decrease from $343.31 to $330 as people continue to cut back.
  • The Amount of Black Friday shoppers will increase from 195 million last year to 200 million this year. More people will be looking to save on Christmas gifts during this tough time.
  • With a greater amount of shoppers the total amount of Black Friday spending will increase, yet only very slightly, from $41.2 billion to $42 billion.
  • The amount of Black Friday online shopping will jump from $595 million to $1 billion as people try to avoid stores, and online shopping because more popular.
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Mary Ellen Haywood
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Pacific Sotheby’s International Realty
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San Diego, CA 92103

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